What We Do


Caroline focuses on working in the rural sector particularly around agritourism, farming and food and drink.  She collaborates with other quality experts in the rural sector to deliver larger projects.   

Caroline can support your business and offer:-

Public Speaking

Caroline has spoken at a range of conferences and events at home and abroad and has undertaken conference facilitation and after dinner speaking. 


Caroline has experience in facilitating knowledge exchange across a number of different business development programmes including the Scottish Agritourism Monitor Farm Programmes. 

Business Support 

Go Rural’s aim is to help every client no matter their size.  They offer confidential support and professional advice and have extensive experience in facilitating discussions within family businesses, supporting business owners to consider future growth options and writing business plans. 

Skills Development 

Go Rural have experience in designing and delivering bespoke skills development workshops covering areas including Pricing Strategy, Digital Marketing and ‘The Customer Journey’.  

Rural tourism business management

The Hideaway Experience is one of Scotland’s leading rural tourism businesses, having achieved significant growth in turnover, profits and return on capital in the last five year.  The Hideaway Experience has won 3 regional Thistle Tourism Awards and is the top ranked Trip Advisor business in the region. Caroline Millar provides one to one or one to many business support focused on best practice in rural business management to achieve outstanding results. This is based on real life lessons in starting up and running a tourism business.

Event Management

Go Rural can deliver tailored, bespoke events from small intimate business events, stands at consumer shows to larger Conferences.   

International Knowledge Exchange

Go Rural organise and facilitate International knowledge exchange on rural tourism, food and drink and agriculture.  Our Learning Journeys have had a positive impact on 100% of participants.   New knowledge is driving change in many businesses.