Welcome to the Agritourism Monitor Farm project

About the programme

Welcome to the Agritourism Monitor Farm project

Scottish Enterprise, supported by Scottish Government Skills Development Scheme funding led on two agritourism monitor farms, one in the East (Peel Farm) and one in the South (Laggan Outdoor) of Scotland. Both Monitor Farms highlighted the opportunities and challenges of managing complex tourism businesses while also running productive farming enterprises.

Scottish Enterprise's rural team has had a 10 year involvement in Monitor Farms and recognises that bringing businesses together regularly to look at the ambitions and structure of one business (the Monitor Farm) leads to sharing of best practice and improved collaboration between all the attendees. Jackie Green, SE's Project Manager, has seen the benefits of sharing knowledge through involvement in Planning to Succeed groups, the Rural Leadership Programme and other major rural projects. Jackie has seen the rewards from having the highest quality facilitators driving projects forward and was delighted that GoRural worked to deliver the best for Scottish Agritourism through these two Monitor Farms.

The project secured funding through the Scottish Government's Skills Development Scheme in 2014 following a scoping project conducted by Peter Beattie of Momentum Consulting (Rural). The search for the facilitators and farmers began in winter 2014, with Peter in the role of project supervisor, building on his experience of managing the Scottish Monitor Farms Programme from 2008-12.

Go Rural were successful in securing the role of facilitator for both farms. Go Rural, headed up by Caroline Millar, is an experienced facilitator of several agritourism conferences and projects and a Nuffield Scholar. Her research has taken her across the globe in search of best practice within rural tourism businesses. She has led a campaign to ensure Agritourism is recognised as a sector and that it is supported in its growth.

The project ran until autumn 2015. The outputs included 18 on-farm meetings across the two Monitor Farms, two core business groups sharing data and information, an interactive Monitor Farms website, meeting reports and other publications. The aims of the project were to improve the business performance and offering of the two Monitor Farm businesses and encourage participation by attendees which would lead to measurable improvements in their own rural tourism businesses. The information gained from the project proved invaluable in helping steer and advise future Scottish rural tourism initiatives and the improved business acumen of attendees contributed towards the performance goals set out in the Tourism Scotland 2020 strategy.

Jackie Green

Jackie Green

is the Project Manager at Scottish Enterprise responsible for the project

Ettrick Riverside
Dunsdale Road
Selkirk
TD75EB

E: jacqueline.green@scotent.co.uk
T: 01750 726518

Peter Beattie

Peter Beattie

from Momentum Consulting (Rural) is the project supervisor

Homemount
18 Symers Street
Dundee

M: 0774 536 7337
E: momentum.consulting@aol.co.uk

Caroline Millar

Caroline Millar

from Go Rural Consulting is the facilitator

Balkello Farm,
Auchterhouse,
By Dundee, DD3 0RA.

M: 07584 660 541
E: caroline@goruralforbusiness.com