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Scottish Tourism Alliance unveils manifesto calling on the future Scottish government to support growth and competitiveness of Scottish tourism industry
21st January 2016
The Scottish Tourism Alliance unveils their manifesto calling on the future Scottish government to support growth and competitiveness of the Scottish tourism industry. The Scottish Tourism Alliance (STA) unveiled its Manifesto to political parties ahead of next year’s Scottish Parliamentary elections.
Details of the document can be found here ‘A Tourism Industry Manifesto for Growth & Competitiveness Towards 2020’
The manifesto outlines how a future Scottish Government can support the tourism industry by driving growth, creating a sector better able to compete on the international stage through increased support for marketing, innovation and enterprise.
As an independent trade body comprising over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism, the STA represents and connects with over 75% of the tourism industry in Scotland.
Through its role as the Tourism Leadership Group, the STA is the guardian of the national tourism strategy: Tourism Scotland 2020 on behalf of the industry and Government.
The manifesto was produced over a two-month consultation period with the STA Board, a select working Sub-Group and the STA Council and highlights key opportunities which will drive the growth of what Scottish Government has acknowledged as a hugely important sector.