Go Rural for Business
Working together to make our Agritourism industry one to rival the Italians by Fiona Gammie, Westerton Farmers
26th October 2015
When I told people I was heading to the beautiful Tuscan countryside for work, most of them laughed and asked how on earth I managed to wangle such a trip, and I could see why! I promised to come back and report on my findings, trying to draw some conclusions as to how this trip was going to help our family business…. So here it goes!
One of the key factors in being an Agritourismo is that farming has to be the main activity within the business. As a result of this I was already expecting to find the owners of the businesses to be passionate, as I don’t think you would survive as a farmer without passion! I was surprised by the passion and enthusiasm that went with the tourism part of their businesses and how well it all fitted in with the working farm.
Do Italians Do It Better? by Jillian McEwan, Fresh Food Express
21st October 2015
"A Million Yeses!", was my answer when Caroline Miller, founder of Go Rural asked me to take part in a learning journey to Tuscany. Farmer and entrepreneur, Caroline has literally taken the bull by the horns, to create and shape Scotland's agritourism sector, following a life changing trip to Italy. It was during this trip, as part of her Nuffield scholarship, that Caroline discovered first hand how Italian farmers had successfully diversified in agritourism, boosting their income through offering farm tours, cook schools, holiday accommodation and onsite restaurants showcasing their homegrown produce.
Food For Thought - My Italian Agritourismo Experience by Cameron Laird, Cairnie Fruit Farm
19th October 2015
Though I have visited Italy several times through the years, the recent well organised and purposeful Go Rural "Learning Journey" trip was my first visit to Tuscany & Umbria and my first experience staying in an Agritourimso. After landing in Rome in the warm sunshine to the aroma of proper Italian coffee, my fellow Go Rural early risers and I, cozy in our two-car convoy (complete with our own Visit Scotland Italian translator), left the city lights of Rome behind and headed off to begin our taste of Italian Agritourism in Italy's stunning and tranquil countryside.
The Italian Job by Antonio Di Lieto, Market Executive – South Europe, Visit Scotland
15th October 2015
I was invited by Go Rural to join the Learning Journey to Tuscany and Umbria in order to provide some market knowledge and insights. The main aims of this journey were meeting with Italian farmers and agritourism business owners, take part in farm tours while staying in authentic Italian agritourism farms experiencing the Italian life and taste locally sourced food and drink. We had the opportunity to go behind the scenes looking at Italian tourism, leisure, food culture and enterprise and spoken to and met very influential people within the Italian agricultural industry. It has been a really educational journey which I would summarise as per below:
Back to Basics by Kim Gall, Gin Bothy
15th October 2015
Travelling to Tuscany and Umbria with Go Rural on a quest for slow food and true artisan creators I wanted to see how my Gin Bothy creations were mastered by the Italians. Hailed by many as the epitome of local produce I ventured to rural producers to experience the regions finest.