International Federation of Agricultural Journalists Post Congress Visits

The Client - IFAJ Journalists

The Project

The World Congress of the International Federation of Agricultural Journalists took place in Scotland in 2014 and 210 agri and rural journalists from 37 countries attended, coming to Aberdeen to learn about innovation in British agricultural and food and drink production.   Go Rural were asked to organise post IFAJ Congress Scottish Agritourism experiences for a selection of journalists who had been attending the Congress.  Journalists stayed with Scottish agritourism businesses and this provided them with a first hand experience of farming and farm diversification in different parts of Scotland. 

Results

The journalists were asked to write articles on their experience for international publications and the outcome was worldwide promotion and exposure for those host businesses and the Scottish Agritourism and rural sectors. 

Example of publication

Homestead, published by John Deere, written by Steve Werblow