Welcome to the Agritourism Monitor Farm project

Welcome to Scotland's Agritourism Monitor Farms website.

East of Scotland

The Fleming Family at Peel Farm, Lintrathen, By Kirriemuir, Angus, DD8 5JJ

East of Scotland
East of Scotland
East of Scotland
East of Scotland
  • The farm business produces Highland beef, lamb and pork which is sold in the farm shop as well as producing beef for store cattle and fat lambs sold at Forfar and Stirling markets.
  • The business structure is unusual for a farm shop business in Scotland as the coffee shop, retail area and production kitchen rented out to a third party, Kim Gall who has been running this her business out of Peel Farm for three years.

For more information on Peel Farm visit www.peelfarm.comclick here for a fact sheet or go and visit. The farm is located in Angus near to Kirriemuir.

This project ran over 18 months until Autumn 2015 and included the delivery of 18 agritourism monitor farm meetings, the creation and facilitation of an industry Management Group for each farm, support to the "Core 20" agritourism businesses across the two project areas and business development and facilitation to the wider monitor farm community groups.  If you would like further information on the project, contact the Monitor Farm facilitator Caroline Millar at caroline@goruralforbusiness.com or on 07584 660 541.

A copy of the Scottish Enterprise Agritourism Monitor Farm Project Annual Report 1 March – 31 December 2014 can be found here Annual+Report+1+March+-+31+December+2014.pdf

Meetings

Meeting 1:      Took place on Tuesday 20th May - First Impressions Count

                       'First Impressions Count' Report

 

Meeting 2:      Took place on Monday 4th August - Heads on Beds 

Heads on Beds 2nd Meeting Report.docx

Focus on the new accommodation, driving sales and £''s.

                        MSPS from the Scottish Government Rural Affairs Select Committee joined the meeting.

 

Meeting 3:      Took place on Tuesday 30th September 2014 - The Peel Brand 

                        What is the experience? What is the USP? What is the brand?

Our USP and Brand, Meeting 3 Tuesday 30th September Peel Farm Report.docx

 

Meeting 4:     Took place on Tuesday 25th November 4pm - 7pm - Farm Retail Benchmarking

                       How does Peel Farm Shop perform against others?

 

Meeting 5:      Took place on Friday 30th January 2015 1pm to 4pm  -  Family Business Succession

                       Leading Succession Expert Sian Bushell provided support and advice to the

                       Fleming family rural business community on family succession.  

                        Top Ten Tips for Succession Planning.pdf

          

Pricing Strategy        Took place on Thursday 12th & Friday 13th March in Edinburgh

   Workshop               20 Businesses involved in the Agritourism Monitor Farm Project undertook

                                  an intenstive 2 day workshop on Pricing Strategy in Edinburgh.

                 

Meeting 6:        Took place on Wednesday 25 March 2015  6pm - 9pm    Digital Marketing 

                        Digital Marketing and getting this right is essential for any tourism business.

                       Click here to view the presentation by Caroline Millar at the meeting

                       Digital Marketing at Peel Farm Wednesday 25th March.pdf

 

Meeting 7:      Took place on Tuesday 19th May 2015  at Hopetoun Farm Shop, Broxburn, near Edinburgh

                        Meeting topic -  "Recruiting, Retaining and Incentivising Great Staff."            

                        Recruit with Results Agritourism Monitor Farm.pdf

 

Meeting 8:      Thursday 4th June - Storytelling - "What is the Story of Scottish Agritourism?"

                       Outputs from Storytelling workshop 4th June 2015.pdf

 

Meeting 9:      Final Open Meeting took place on

                       Thursday 20th August 2015

 

Agritourism Monitor Farm Final Report Agritourism Monitor Farm Final Report Sept 2015.pdf

 

South of Scotland

The McConchie Family at Laggan Farm, Gatehouse of Fleet, Castle Douglas,Dumfries and Galloway, DG7 2ES

South of Scotland
South of Scotland
South of Scotland
South of Scotland
  • Three brothers, Duncan, John and Murray run Laggan Outdoor and they are also in partnership with their mum and dad in the farm business, which focuses on producing prime lamb.
  • Agritourism part of the business consists of an adventure sports venture run through the Laggan Outdoor brand which includes one of the UK’s longest zip wires, zorbing, grass sledging, archery and other adrenaline activities. The family also have a well-established caravan park next to the sea which is run as a separate business. There is also a café serving home produce.
  • There are lots of opportunities for growth with the business with additional adventure sports and making use of existing buildings for indoor activities or possibly accommodation, all of which will be explored during the monitor farm project.

For more information on Laggan Farm visit www.lagganoutdoor.co.uk, click here for a fact sheet or go and visit. The farm is located near Gatehouse of Fleet

This project ran over 18 months until Autumn 2015 and included the delivery of 18 agritourism monitor farm meetings, the creation and facilitation of an industry Management Group for each farm, support to the "Core 20" agritourism businesses across the two project areas and business development and facilitation to the wider monitor farm community groups.  If you would like further information on the project, contact the Monitor Farm facilitator Caroline Millar at caroline@goruralforbusiness.com or on 07584 660 541.

A copy of the Scottish Enterprise Agritourism Monitor Farm Project Annual Report 1 March – 31 December 2014 can be found here Annual+Report+1+March+-+31+December+2014.pdf

Meetings

Meeting 1                  Took place on Tuesday 2nd June 2014.

                                  The Topic was "First Impressions Count".

                                  Report  Laggan Meeting 1 Report.docx

 

Meeting 2                  Took place on Tuesday 19th August 2014.

                                  The topic was "Improving the business performance of the cafe."

                                  Report  Laggan Farm Meeting Report 2.docx

 

Meeting 3                   Took place on Tuesday 21st October 2014.

                                   The topic was "Succession of the Family Business."

                                   Report  Laggan Farm Meeting Report 3.docx

 

Meeting 4                   Took place on Monday 4th November in Dumfries.  

                                   This hands on meeting is focused on using digital technology in your business to

                                   drive sales and to take out cost. 

                                   Report Laggan Farm Meeting Report 4 Digital and Online.docx

                                   Visit Scotland Consumer Research  Laggan Monitor Farm Digital Marketing.pdf

 

Meeting 5                  Took place on Tuesday 9 December at Cream 0'Galloway

                                  The topic for this meeting was "Making Money from Renewables."  

                                  Joe Ferguson, a Renewable Energy Consultant delivered this meeting.

                                  The meeting was held at Cream o Galloway, by kind permission of the

                                  Finlay Family.  

                                  Read Report here J Fergusson Go Rural Laggan Outdoor 09 12 14 v1.pdf 

 

Pricing Strategy        Took place on Thursday 12th & Friday 13th March in Edinburgh

   Workshop

                                     20 Businesses involved in the Agritourism Monitor Farm Project undertook

                                    an intenstive 2 day workshop on Pricing Strategy in Edinburgh.

                                    Monitor Farm Pricing Strategy Outcome Sheet.pdf

                               

Meeting 6               Took place on Wedneday 1st April 2015 - 6pm till 9pm - "Love Thy Neighbour"

The focus of this meeting was on tourism and other businesses working together to drive customers to each other's businesses. We focused on cross-selling, working together on campaigns, promoting each other on social media and designing and selling joint packages.

Slides from the meeting  Love Thy Neighbour at Laggan Farm 1st April 2015.pdf

 

Meeting 7                Took place on Tuesday 12th May 2015 from 5pm to 8pm at Laggan Outdoor

                                Topic - "Raising Finance for Investment in My Rural Tourism Business"

                                How would you raise funds for a new tourism development? 

                               RBS Monitor Farm Presentation Laggan.pdf

                               Monitor Farm Meeting presentation May 2015.pdf

                               

Meeting 8               Storytelling "What is the Story of Scottish Agritourism?"

                                Took place on Tuesday 4th June.

                               Outputs from Storytelling workshop 4th June 2015.pdf

 

 Meeting 9                Final Open Meeting

                                 Took place on Tuesday 25th August 6pm to 9pm

 

Final Agritourism Monitor Farm Report - Agritourism Monitor Farm Final Report Sept 2015.pdf